About Us

Unearth was created based on the idea that our bodies were not made to abide by ever changing trends and beauty standards. Our innovative formulas will only ever nourish and enhance your natural features while remaining gentle so that your natural beauty is only ever honoured- never altered or compromised.

The Anti-Beauty Manifesto


We don’t believe beauty is something to achieve.
We don’t believe faces, bodies, or hair are problems to solve.

We believe beauty marketing has taught people to monitor themselves—
to shrink, smooth, fix, contour, discipline.
To confuse worth with effort.

We reject that.

This brand exists for people who are tired of fighting their reflection.
For people who have been told—directly or quietly—that their natural features are not enough.
For people who are done chasing trends that move faster than self-esteem can keep up.

We don’t sell transformation.
We don’t sell correction.
We don’t sell insecurity dressed up as aspiration.

We create tools that support what already exists.
Products that enhance, not alter.
Formulas that work with your body, not against it.

Because confidence isn’t built by changing yourself—
it’s built when you stop believing you need to.

This is beauty without punishment.
Beauty without pressure.
Beauty that lets you come home to yourself.

Our Values

Keeping it Minimal

Here at Unearth, we make one and done products to keep your routine simple. No gimmicks or fancy ingredients just for marketing- we make products that work.

Our Values

Healthy is Beautiful

We aim to encourage our customers to find beauty in their healthiest self, and reject harmful beauty trends and standards.

Our Values

Dedication to Fulfilling Potential

We are dedicated to fulfilling the potential of our consumers, our brand, and the people we have the ability to support.

Our Values

Encouraging a Strong Sense of Self

Here at Unearth, we know that embracing your beauty goes hand in hand with embracing your identity. We vow to support you in every way we can and ensure that you feel seen, included, and valued here.

Honouring the Real You

What could you look like if you embraced your natural features instead of fighting them? We will never make products that alter your natural state. Our clever formulas will only ever nurture, enhance, and restore your features to fulfill the potential of your natural beauty and unearth the healthiest, truest version of you.

Our Story

With 8 billion people on Earth, and countless genetic variations existing at one time, why have we only allowed a handful of those variations to be considered beautiful?

Why do we idolise "beauty" we cannot possibly attain? Whatever the reason, the beauty industry has made billions leeching off of insecurities, and encouraging people to alter their natural features they were blessed with.

Unearth was made off the premises that your body was not made to be altered to fit trends. We want you to be proud of the knowledge that your features derived from billions of years of rich history. You are a living work of art that has taken the entire lifespan of the Earth to create.

Anything we make here is to enhance, repair, and nurture your already beautiful features.

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