Our Story

Unearth was created based on the idea that our bodies were not made to abide by ever changing trends and beauty standards. Our founder started this business in hopes to undo the mass brainwashing done by the media and beauty industry. After years of being suffocated by beauty standards, Unearth was born as an act of rebellion- because accepting and loving the features you were born with is exactly what the industry doesn't want- but it’s what we need as a society to heal after all the damage done to our psyches. Unearth Beauty is a brand that doesn’t need to create insecurities to sell products- it does the exact opposite. We create products that enhance and nourish your natural features so that you can unearth the beauty that was always within you.

The Anti-Beauty Manifesto


We don’t believe beauty is something to achieve.
We don’t believe faces, bodies, or hair are problems to solve.

We believe beauty marketing has taught people to monitor themselves—
to shrink, smooth, fix, contour, discipline.
To confuse worth with effort.

We reject that.

This brand exists for people who are tired of fighting their reflection.
For people who have been told—directly or quietly—that their natural features are not enough.
For people who are done chasing trends that move faster than self-esteem can keep up.

We don’t sell transformation.
We don’t sell correction.
We don’t sell insecurity dressed up as aspiration.

We create tools that support what already exists.
Products that enhance, not alter.
Formulas that work with your body, not against it.

Because confidence isn’t built by changing yourself—
it’s built when you stop believing you need to.

This is beauty without punishment.
Beauty without pressure.
Beauty that lets you come home to yourself.

Honouring the Real You

What could you look like if you embraced your natural features instead of fighting them? We will never make products that alter your natural state. Our clever formulas will only ever nurture, enhance, and restore your features to fulfill the potential of your natural beauty and unearth the healthiest, truest version of you.

Our Story

With 8 billion people on Earth, and countless genetic variations existing at one time, why have we only allowed a handful of those variations to be considered beautiful?

Why do we idolise "beauty" we cannot possibly attain? Whatever the reason, the beauty industry has made billions leeching off of insecurities, and encouraging people to alter their natural features they were blessed with.

Unearth was made off the premises that your body was not made to be altered to fit trends. We want you to be proud of the knowledge that your features derived from billions of years of rich history. You are a living work of art that has taken the entire lifespan of the Earth to create.

Anything we make here is to enhance, repair, and nurture your already beautiful features.

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