Our Mission
Unearth is an “anti-beauty” beauty brand. It was created as a platform to affect social and personal change, improving self esteem and changing the way we think about beauty as a society. We won’t stop until we’ve created a dent in expectations for women everywhere. We aim to make change through philanthropy, outreach projects, and of course, beauty products that never abide by beauty trends.
Honouring the Real You
What could you look like if you embraced your natural features instead of fighting them? We will never make products that alter your natural state. Our clever formulas will only ever nurture, enhance, and restore your features to fulfill the potential of your natural beauty and unearth the healthiest, truest version of you.
Our Story
With 8 billion people on Earth, and countless genetic variations existing at one time, why have we only allowed a handful of those variations to be considered beautiful?
Why do we idolise "beauty" we cannot possibly attain? Whatever the reason, the beauty industry has made billions leeching off of insecurities, and encouraging people to alter their natural features they were blessed with.
Unearth was made off the premises that your body was not made to be altered to fit trends. We want you to be proud of the knowledge that your features derived from billions of years of rich history. You are a living work of art that has taken the entire lifespan of the Earth to create.
Anything we make here is to enhance, repair, and nurture your already beautiful features.